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Targeted Schools

We're predominantly focused on 4th - 8th graders in the first year because we find parental financial investment drops off at this time, middle school principals are some of the most staunch advocates for media education, and let's face it, it's a tough age!

High School For Media and Communication

Washington Heights​, NYC

  • A public high school in the Washington Heights area of Manhattan.

  • 84% Hispanic, 14% Black, 2% Asian, 1% White.

  • 95% of students are eligible for free/reduced price lunch.

  • 25% of students are failing and the PTA has no financial support.

Florence Nightingale Elementary School

Lower East Side, NYC

  • A public elementary school located in the Lower East Side area of Manhattan. 

  • 44% Hispanic, 29% White, 13% Asian, 10% Black.  

  • 52% of students are eligible for free/reduced price lunch.

BAMM

Bronx, NYC

  • A public Middle School in the Hunts Point area of the Bronx.  

  • 77% Hispanic, 21% Black, 1% White, 0% Asian.  

  • 100% of students are eligible for free/reduced price lunch. 

  • 96% of students are failing and the PTA has no financial support.

Henry Hudson Junior High School

Bronx, NYC

  • A public middle school located in the Parkchester area of the Bronx.  

  • 54% Hispanic, 20% Middle Eastern, 17% Black, 7% White.  

  • 92% of students are eligible for free/reduced price lunch. 

  • 63% of students are failing and the PTA has no financial support.

The Williamsburg School for

Communications and Multimedia Arts

Brooklyn, NYC

  • A public elementary school in the Williamsburg area of Brooklyn.

  • 73% Hispanic, 13% Asian, 11% Black, 2% White.  

  • 75% of students are eligible for free/reduced price lunch.

  • 75% of students are failing and the PTA has no financial support.

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